The concept of Image Consultancy is an exciting sector of the fashion and beauty
industry. Many books have been written on the subject and general awareness grows daily thanks to
the volume of satisfied clients and their referrals to our reputable
consultants. The recent spate
of TV makeover programmes including "What Not To Wear"
"10 Years Younger" and "How to Look Good Naked" has lead to an overwhelming
demand for personal styling consultations.
What do Image Consultants Do?
Image Consultants use a range of practical analysis and
assessment
techniques for determining their clients' colouring and
personal style and then make recommendations to them on clothes, accessories, hair and cosmetics.
This is an intriguing and creative subject, which gives Consultants
constant pleasure and interest for the rest of their lives.
It is ideal as a business for those with a good eye for colour
and a real interest in other people...more
What Sort of Person Trains as a Consultant?
As it is essentially a service business
it is best if you have a genuine interest in helping other
people. You also need to be able to persuade people to
change their minds about themselves and clearly show them why
one thing works rather than another. You take a coaching
role in teaching your clients to understand
more about their colouring, bone structure, weight distribution
and body proportions. By accurately analysing your
clients' strengths you can save them hundreds(in some cases
thousands!) of pounds and
can ultimately increase their self confidence as well as how
they look. Many people claim that
it has "changed their lives"!
People of all ages, from all walks of life and career backgrounds decide to become Colour and Image Consultants. The nature of the profession furnishes the consultant with a wide variety of ways to develop his/her business. The beauty of this business is that it can be run from home, studio or even a mobile unit taken to a client's home. Hours can be fitted in around other commitments making it particularly suitable for those with family ties. Unlike starting other types of businesses, the investment is fairly low and can be earned back in a few months by even part-timers.
How Can I Make it a Profitable Business?
Fully qualified Image Consultants have many options to choose
from. Apart from running home-based consultations, further training
can be taken to advance your level of competence in running
colour and style classes at local colleges and community centres,
conducting retail promotions in local stores and shopping centres
and facilitating Corporate Image
Workshops. Consultants can
also grow their businesses by getting involved in the sale of
cosmetics and skincare, scarves and accessories.
The potential for expanding the retail side of business is great
and many consultants can double their profitability on this
basis.
Contact:
evelyn@susanrainey.com
